The Bachelor of Arts in Journalism Program has a two-fold purpose: 1) to provide future journalists communication professionals with the skills, and professional and general knowledge needed to succeed as competent, ethical journalists and/or professional communicators and 2) to prepare students to conduct academic research on mass communications and journalism. In professional preparation, it aims to build students’ technical skills, particularly investigative, digital media and writing skills, as well as to ensure that students’ general educational background, which includes knowledge of national and international institutions, socio-political processes and cultural awareness. Regarding its second aim, students learn social science qualitative and quantitative research methods and are prepared to pursue graduate studies.