Higher education programs in business serve best their stakeholders (students, community, society, government, industry, humanity) when universities constantly calibrate what they do to integrate and incorporate the ever-changing trends, standards, expectations, and best practices of industry and the community. The added value of a college advisory council derives from its nature and structure as a bridge between the college and industry. It serves as a vehicle to channel external input and feedback into the strategic planning and decision making processes of the college. Meet the current members of the College of Business Administration’s College Advisory Council