"Dr. Sally El Arabi El Kodssi is a distinguished Academic and industry expert, boasting an impressive academic and professional background. She holds a PhD in Sciences of Management from the prestigious Paris 1 Sorbonne University, France, where she was affiliated with the Strategic Marketing Laboratory.

In addition to her academic credentials, Dr. El Kodssi is a certified professional in Advanced Digital Marketing, underscoring her expertise in the rapidly evolving digital landscape.

With over 10 years of industry experience in Marketing, Leadership, and Operations Management, Dr. El Arabi El Kodssi brings a wealth of practical knowledge to her academic pursuits. Her teaching experience spans 7+ years, with expertise in developing and delivering curricula for BA and MBA programs in Marketing and Management studies.

Dr. El Arabi El Kodssi's research focuses on consumer behavior, branding strategies, and the influence of Artificial Intelligence (AI) on consumer decision-making processes and brand positioning".