Meet Samer Chehab, a distinguished RHU Class of 2004 marketing graduate and a visionary media and tech professional. With a wealth of expertise in digital and content strategy, social media, digital marketing, and more, Samer stands out as a true leader in the MENA digital landscape.
Samer has played a pivotal role in shaping key partnerships and collaborations with leading media and entertainment brands. Coming from a long tenure in media, he previously served as the Entertainment Media Partnerships Lead for Meta, overseeing Facebook and Instagram in the Middle East & North Africa until 2024. In May of this year, he embraced an exciting new chapter, leading high-impact initiatives at TikTok in MENA.
With over 14 years of experience in media, business development, and advertising, Samer’s innovative approach to business development, media, content marketing, and analytics has empowered iconic brands across the region to thrive. Through his vision, he has built lasting relationships that have significantly transformed the digital ecosystem. Samer has led award-winning teams, orchestrating successful campaigns that span multiple sectors and platforms, consistently delivering exceptional results.
As a thought leader and regular speaker at industry events across MENA, Samer continues to inspire, shape, and drive the future of digital marketing, leaving a lasting impact on the rapidly evolving world of business and media.
RHU is proud of Samer Chehab for his world-class achievements.