Rafik Hariri University
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  • PRESS RELEASE
    For Immediate Release
    April 02, 2025
    Contact: Communication and Alumni Relations Office
    Rafik Hariri University
    009615603090 Ext. 603 - 755
    development@rhu.edu.lb

    RHU alumnus pioneers success in the luxury sector

    Meet Mr. Hussein Taha, a marketing graduate from the RHU class of 2014. He is the Director and Co-Founder of Squash Digital Marketing, a performance-driven agency based in Manchester that specializes in digital marketing solutions for the luxury jewelry and watch industry.

     

    Since co-founding Squash Digital Marketing in February 2023, Mr. Taha has led the agency to remarkable growth, establishing it as a leader in digital marketing for this niche market. With a dedicated team, Squash has achieved Google Partner status, joined the National Association of Jewelers (NAJ), and collaborated with top-tier brands.

     

    Mr. Taha has a strong background in digital marketing, having previously worked with notable brands like Fujifilm, Heinz, and Toblerone. His passion for the jewelry market was ignited during his time as Paid Media Manager for an online jewelry brand. This experience motivated him to deepen his industry knowledge, enabling Squash to win contracts based on insights and expertise rather than just competitive pricing.

     

    In 2024, Squash achieved impressive sales results. Looking ahead to 2025, the agency is positioned for further growth through strategic partnerships that provide comprehensive digital solutions, with several keynote talks already scheduled.

     

    Mr. Taha reflects, "RHU played a pivotal role in shaping my career, and I am proud to share the impact it has had on my journey." His experience at RHU continues to inspire his entrepreneurial journey as he focuses on delivering exceptional value to clients in the luxury sector. We are proud of his ongoing success and contributions to the luxury market.

     

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